20 Point Marketing Plan

Inspect Property, Make Suggestions and Develop Marketing Strategy 

Inspect your property carefully, gathering the necessary information to determine market value, suggest needed repairs and develop a marketing strategy specifically with your goals and home in mind. Comparative Marketing Analysis (CMA)

Complete Home Analysis

Staging, appraisal, home inspection or home warranty.

Recommend Professional Service Providers 

Offer recommendations for reliable professional service providers for any needed repairs, touch up painting or cosmetic enhancements.

Home Show Plan 

Offer you a Home Show Plan for cosmetic enhancements to maximize the appeal of your home.

Photograph and take Video Shots for Virtual Tours

Photograph your home from the most flattering views to enhance brochures and internet presence.

Virtual Tours

Create a Virtual Tour of your home, and if appropriate, it will include the community and its amenities.  Display the Tour on the Riley & Associates web site and all other real estate internet marketing web sites.

Full-color Buyer Flier

Create a Full Color Buyer Fliers for your home for buyers to take with them from their home showing.

Marketing Activity Reports

Keep you informed of activities and materials being used to market your home with activity reports, copies of advertisements, flyers and promotional materials.

Print Advertising

Advertise your home in targeted local print media if in Aldo’s experience the particular appeal of your home would benefit from this advertising.

10 Internet Advertising

Advertise your home on the Internet through,,, Riley & Associates web site, Google Base, Zillow, Oodle, Backpage, Hotpads, Vast, Trulia, Enormo, DotHomes, YouTube, Postlets, HomesDataBase, ListingBrook.

11 MLS Advertising

Advertise your home in the multiple listing service with multiple photographs of several views and feature the Visual Tours where supported.

12 Flyer box with multi-photo flyers

Display multi-photo flyers in a flyer box in front of your home.

13 Lockbox

Ensure keys are available to licensed member REALTORS® who may be interested in viewing the property for prospective clients, and for showing the property to prospective clients.

14 Schedule Showings and Provide Buyer Agent Feedback Reports

Schedule home showings through Centralized Showing Services (CSS), which is open 8 am to 8 pm Monday through Friday and 9 am to 6 pm on weekends. Each buyer’s agent will be called or emailed for feedback after your house is shown. Aldo will provide a report of buyer agent feedback on their observations on your property.

15 Be available for you at all times

Be available to discuss any questions you may have. Whenever I am out of town, I will arrange for a seasoned colleague (Laura Christensen) to be available to assist you in my place.

16 Monitor the Market

Carefully monitor the market for homes similar to yours and every 2 weeks, provide an updated analysis of new similar listings and those similar properties which have sold to ensure your home remains competitively positioned.

17 Bring Buyers through Open Houses and Internet Marketing

Engage neighbors and interested buyers with one or more open houses. Expose a steady pool of buyers to your home and neighborhood through our internet marketing programs.

18 Buyer Qualification

Help arrange financing for prospective purchasers.

19 Negotiate Best Possible Price Terms

Apply my negotiating skills and market knowledge to negotiate the best possible price and contract terms for you.

20 Smooth Closing

Track all details of the transaction to ensure that the closing is as smooth as possible. Review the HUD-1 and address any incorrect amounts to the title company if a correction is needed.  Attend the closing with you or facilitate completion of signatures in a timely manner if you are not able to be present at the settlement table.

Consider Staging Your Home